Monday, 24 January 2011

Analysing Film Fonts

Today’s lesson was very interesting, because it taught me a lot, things that normally I would never realise!

We learnt how a title is very significant to the actual film, and how the font is clearly chosen so it fits in with the film. Like myself, I’m sure most of you lot didn’t know that! ;)
We spoke about what denotation and connotation are.
Denotation: is the literal meaning of a word, basically what you see is what you get!
Connotation: is what associates with the word, as well as what the word means!

We then discussed as a class why we thought avatar used the font ‘Papyrus’ and what are the connotations of this style of writing.

Theses are the suggestions we came up with:
·         Low technology
·         Treasure map
·         Natural
·         Tribal
·         Rusty/old/trees/old lifestyle
·         Alien
·         Pirates
We then realised most of these things do actually link with the film and how they are significant.
We learnt that Papyrus is the most common font used. It is one of the 10 fonts that come free with word!

We then spoke about two different fonts
Serif Fonts – such as Times New Roman and Courier
Serif fonts are generally more traditional and often slightly more formal than sans serif fonts.
(A serif is the extra little detail at the end of each stroke of every letter.)
Sans Serif Fonts – such as Arial and Comic Sans
San Serif fonts are generally more informal, more modern and more ‘Friendly’.

We then all got into groups and each group had to analyse a film title. We got ‘Rocky’

Up there is the poster we done in class. It might not be that clear, so I’m going to list a few things we discussed.
We said the text is informal so informal so it’s a sans serif, also that its very dull and unattractive. The fact that it’s bold and capital makes it masculine, yet again the ‘O’ and the ‘C’ are very curvaceous which makes it feminine as well. The ‘R’ and the ‘Y’ don’t really fit into the title which signifies that the film could be about someone finding it hard to fit into life. The outside of the letters seem big and bold, plus there block letters, however the inside letters don’t seem as harsh, this could signify that the person is hard on the outside, and soft on the inside.

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